Responsibilities

• Independently research, plan, launch, optimize, and troubleshoot paid social campaigns.
• Analyze media performance and provide strategic recommendations based on performance data.
• Define growth opportunities aligned with client business goals across multiple paid media accounts.
• Collaborate with internal strategy and content teams to inform creative performance insights and rollout recommendations.
• Track media budgets and prepare media spend documentation for internal financial reporting.
• Provide campaign attribution analysis and develop reports on cross-channel performance.
• Develop and refine first-party audience segmentation strategies.
• Generate and distribute campaign dashboards with actionable insights tied to defined KPIs.
• Share Paid Media expertise with team members or clients as needed during collaborative meetings.
• Advise on platform updates, creative trends, and new technology relevant to campaign execution.

Requirements

• Minimum of 5 years experience in digital paid media strategy, implementation, and analytics.
• Demonstrated expertise in Meta Ads Manager and all major social ad platforms (TikTok, YouTube, LinkedIn, Reddit, etc.).
• Strong understanding of conversion goals, pixel tracking, ROAS, MER, and other performance metrics.
• Familiarity with tools such as Google Ads, Google Tag Manager, and Asana.
• Proven ability to independently manage large-scale budgets and report on outcomes.
• Advanced proficiency with Excel, dashboarding tools, and public APIs.
• Strong communication skills with the ability to distill complex data into client-friendly insights.
• Location: Remote
• Engagement Type: Independent Contractor

Preferred

• Experience with automation tools and platforms to improve reporting efficiency
• Familiarity with cross-channel attribution reporting and advanced analytics tools