Contract Marketing Specialist

Responsibilities

• Plan, manage, and execute CRM campaigns across email, SMS, and direct mail for assigned brands.
• Execute customer segmentation strategies to deliver targeted messaging that drives engagement and conversation
• Utilize AI to manage campaign builds, QA testing and campaign deployment across established email and CRM platforms
• Manage active retention programs for assigned brands to ensure continuous customer engagement during the leave period
• Maintain and monitor lifecycle automation workflows (e.g., welcome series, re-engagement, win-back, and abandoned cart journeys).
• Optimize send timing and targeting to maintain retention performance standards.
• Perform weekly analysis on key CRM performance metrics and provide weekly updates and actionable insights to track campaign success and guide short-term optimizations.
• Communicate key findings and trend insights clearly to marketing leadership.
• Collaborate with internal cross-functional teams (including merchandising, planning, and logistics) to maintain alignment between promotional calendars, brand storytelling, and target audiences.
• Partner with internal creative and ecommerce teams to coordinate marketing collateral and ensure timely execution of scheduled campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Fashion Merchandising or a related field
• Experience: Proven hands-on experience in CRM campaign execution, retention marketing, or email marketing (apparel or retail industry experience preferred).
• Demonstrated ability to step into an existing CRM function and manage platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Mailchimp) with minimal ramp-up time.
• Strong technical understanding of CRM deployment, audience segmentation, and email campaign setup.
• Analytical capabilities with proficiency in tracking and analyzing performance metrics using Excel, Google Analytics, or CRM reporting tools.
• Excellent communication and collaboration skills to work seamlessly across cross-functional teams.
• Strong organizational and time-management skills with careful attention to detail.