Content Strategy Market Lead Beauty & Care

Responsibilities

• Content Strategy & Development Own and drive the overall content strategy, ensuring alignment with business objectives, market trends, and commercial priorities Develop and execute high-impact content across multiple channels, including: Email marketing campaigns Social media platforms Webinars and digital events Campaign landing pages Collaborate closely with supplier partners to co-create relevant, value-driven content that supports product positioning and innovation storytelling Lead the development of sales enablement tools, including brochures, sell sheets, and presentation materials Identify and curate forward-looking concepts and ideas to support innovation pipelines and marketing initiatives
• Marketing Planning & Calendar Management Own and manage a rolling marketing calendar, ensuring consistent and strategic campaign execution Develop and maintain an integrated editorial calendar aligned with: Key industry events Product launches Supplier partner priorities Ensure all content initiatives are timely, cohesive, and aligned across channels and regions
• Thought Leadership & Insights Create and deliver trend presentations to support internal teams, customers, and supplier partners Translate market trends and insights into actionable content and campaign concepts Position the organization as a thought leader within the industry through strategic storytelling and content development
• Performance Measurement & Optimization Define and track key performance indicators (KPIs) to measure marketing effectiveness, including: Campaign performance (engagement, conversion, ROI) Social media analytics Lead generation and contribution to pipeline Monitor and analyze customer voice (VOC) and sample requests to inform content strategy and product positioning Provide monthly performance reports with actionable insights and recommendations for optimization
• Cross-Functional Collaboration Partner with sales, technical, and supplier teams to ensure content supports commercial goals and customer needs Align content and campaigns with broader business strategies to maximize impact and ROI
• All other duties as assigned by management

Requirements

• 3 to 5 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industry
• Bachelor’s Degree in Chemistry, Biology, Engineering or similar and MBA a plus
• Bilingual – English, French, Spanish, Portuguese a valid plus
• Excellent verbal and written communication skills
• Positive attitude, detail and customer oriented with good multitasking, organizational ability and attention to detail
• Demonstrated problem solving and conceptual thinking abilities
• Ability to work in a fast-paced collaborative environment
• Good understanding of online marketing and major marketing channels
• Proficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint)
• Basic knowledge of social media platforms, website management, etc.

Benefits

• Individual development, on-the-job training, and development programs designed to help our employees grow in their careers
• Paid parental leave, educational assistance, paid-time-off, among other benefits
• Various healthcare plan options as well as 401(k)