Content Strategy Director

USA (Hybrid)

$168K/yr – $231K/yrDirector/Executive8+ years expFull time

Posted 19 hrs ago

Job Summary

Own and guide Humana's content strategy, leading a team to craft cross‑channel content that aligns with business goals, audience insights, and governance.

Drive strategy development and editorial direction across print, digital, audio, and social content
Collaborate with stakeholders to ensure useful, compliant, and measurable outputs
Build and mentor a high‑performing content strategy team

Job Description

Responsibilities

Lead the content strategy team in translating business objectives , audience insights, and performance data into content frameworks, messaging, and editorial direction
Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable
Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities
Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams
Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy

Requirements

Bachelor’s degree in Marketing , Communications, English, Journalism, Business, or a related field, or equivalent professional experience
8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles
3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs
Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns
Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs
Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes

Preferred

Experience leading content strategy within a healthcare company, insurance company, or regulated industry
Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront, Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools
Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders

Benefits

Medical, dental and vision benefits
401(k) retirement savings plan
Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
Short-term and long-term disability
Life insurance and many other opportunities.

Humana

3.8 Glassdoor

Humana will never ask, nor require a candidate to provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact yourcareer@humana.com to validate the requestAt Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Founded in 1964

Louisville, Kentucky, USA

47K employees (1,304 in marketing)

careers.humana.com

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