Content Strategy Coordinator  

New York, USA (Hybrid)

$70K/yr – $94K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Roku sponsorship packaging and GTM planning by coordinating cross-functional teams and turning marketplace feedback into compelling sponsorship opportunities.

  • Own building and optimizing sponsorship packages and GTM materials.
  • Must-have: 2–3 years in media strategy, planning, or buying.
  • Standout: Be an expert on Roku’s product suite to inform packaging.

Job Description

Responsibilities

  • Support Content Strategy Manager in building and optimizing packages
  • Collect marketplace intelligence, including competitive analysis to inform new package recommendations. Synthesizing sales feedback will also be required.
  • Build sales facing sponsorship pages to provide key information on pricing, business rules, packaging strategy, etc.
  • Work with cross functional partners across marketing, measurement, Revenue Operations, Account Management, and Product Strategy & Operations. For support on sports communication with leagues will be required
  • Support in each Go To Market workstream by creating GTM project plan, capturing action items, etc.
  • Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases
  • Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to supporting in package creation
  • Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.

Requirements

  • 2-3 years of experience in media strategy, media planning, or media buying.
  • Exceptional communication and organizational skills, attention to detail is critically important.
  • Self-motivated to create great work that’s digestible and scalable
  • Proficient with Excel, PPT, and Media Radar
  • College degree or equivalent

Preferred

  • Self-motivated to create great work that’s digestible and scalable
  • Proficient with Excel, PPT, and Media Radar
  • Exceptional communication and organizational skills, attention to detail is critically important
  • Solution oriented mindset and collaborative nature to help drive work forward
  • Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you best equipped to supporting in package creation

Benefits

  • global access to mental health and financial wellness support and resources
  • Local benefits include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
  • time off work for vacation and other personal reasons
Roku logo

Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002
San Jose, California, USA
4.2K employees (551 in marketing)
62% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
72.7K
Traffic Source Mix
Search
36.9%
Direct
44.7%
Referral
13.1%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
409 (10% of company)
Median Career Experience
14 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
5

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