Content Strategist & Writer at YMCA of Greater Louisville | Louisville, KY

YMCA of Greater Louisville

Content Strategist & Writer

Louisville, KY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive mission-driven storytelling for YMCA campaigns and social channels, shaping content across video, written stories, and grant reporting.

Must-have: Bachelor’s degree and 3–4 years in storytelling/content creation with nonprofit experience.
Standout: End-to-end content production across video, social, and grant reporting with Canva/Adobe proficiency.
Standout: Collaborative, cross-functional work sourcing stories from branches, members, and staff.

Job Description

Responsibilities

Write compelling, mission-driven stories for campaigns, website, email, and video
Conduct interviews with members, staff, volunteers, and donors
Regularly visit YMCA branches and programs to capture stories and content
Develop video concepts, scripts, and storyboards in collaboration with videographer
Attend events and programs for on-site content capture (photo/video)
Capture and produce quick-turn, high-quality social content (including iPhone video and event recaps)
Edit and package short-form video content using tools such as Canva or similar platforms for immediate use across social channels
Create, write, and publish content for all YMCA social media channels aligned with current trends and best practices
Develop creative, engaging social campaigns (including short-form video/Reels)
Monitor engagement and adjust content strategy accordingly

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, or a related field is required (or equivilant experience)
Three to four (3–4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred
Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail
Portfolio of relevant work required
Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way
Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
Ability to storyboard, plan, and direct video content
Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
Strong project management, creative thinking, problem-solving, and conceptual skills

Preferred

nonprofit or community-focused experience preferred
Portfolio of relevant work required
Strong interpersonal and communication skills, with the ability to engage diverse audiences and build relationships in the community
Self-starter with creative thinking and the ability to work both independently while collaborating effectively with cross-functional teams

YMCA of Greater Louisville

OUR MISSIONTo put Christian principles into practice through programs that build healthy spirit, mind and body for all.OUR CAUSEAt the Y, strengthening community is our cause. Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive.WHO WE AREWe are the nation's leading nonprofit commited to strengthening communities through youth development, healthy living and social responsibility.

Louisville, Kentucky, USA

568 employees

www.ymcalouisville.org