Content Strategist & Writer

Responsibilities

• Partner closely with solution pillar marketing counterparts to develop content strategies aligned with business goals, go-to-market motions, topical news reporting, and in-depth audience needs, translating complex concepts into clear, compelling narratives.
• Own the written elements of full-funnel content for assigned solution pillars, including blogs, eBooks, whitepapers, webinars, email copy, and landing pages, with clear goals, target personas, key messages, and an appropriate format mix across awareness, consideration, and decision stages.
• Collaborate with the broader team to develop non-written content formats, including video, podcasts, infographics, and social content.
• Write product-adjacent and partner content, including solution briefs, one-pagers, and FAQs, and collaborate with the creative content team on web copy.
• Bring proven ideas for building awareness and demand in an AI-first world, from buyer-led topic clusters to modular, reusable content.
• Use AI effectively as part of the research and drafting process while applying a human lens to all content and adhering to SHI’s brand tone of voice and guidelines.
• Share responsibility for uploading content to the Resource Hub using WordPress and ensuring content is tagged effectively.
• Track industry trends relevant to assigned topic areas and connect them to SHI’s services and solutions in relevant, differentiated ways.
• Partner with the Director of Editorial and Research and external agencies to conduct primary and secondary research and create industry-leading thought leadership content.
• Consistently identify opportunities to incorporate other solution pillar messaging into content and campaigns or connect content to overarching company narratives.

Requirements

• Proven ability to develop content for public sector audiences, with an understanding of the distinct priorities and buying environments of federal, state and local government, education, or public healthcare organizations.
• Ability to translate public sector challenges, including constrained budgets, regulatory and security requirements, legacy technology, and complex stakeholder needs, into credible, audience-specific content.
• Proven ability to write across formats, from web and email content to long-form guides, reports, and executive-ready narratives.
• Proven ability to communicate complex ideas clearly and effectively.
• Ability to interview subject matter experts and turn technical input into structured, audience-specific content.
• Strong research skills with the ability to turn findings into differentiated content angles and persuasive arguments.
• Strong understanding of content strategy, personas, intent, messaging, and the role of content throughout the funnel.
• Strong strategic thinking and planning capabilities.
• Good knowledge of SEO and the ability to adapt writing for AI-powered search and answer engines.
• Excellent editing skills with the ability to tighten language, reduce jargon, and improve structure without sacrificing accuracy.

Preferred

• Experience writing about public sector IT modernization, cybersecurity, cloud and data infrastructure, AI readiness, or digital workplace transformation.
• Familiarity with public sector procurement, cooperative purchasing and contract vehicles, grant or funding programs, and compliance considerations that influence technology decisions.
• Experience creating content for public sector decision-makers and influencers, including IT, security, procurement, finance, administrative, and institutional leaders.
• Familiarity with product marketing concepts, including positioning, personas, and value propositions.
• Experience creating sales-enablement or go-to-market-aligned content.

Benefits

• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.