Creator
Kettle
New York City, NY (Remote)
$60K/yr - $75K/yrAgencyFull-timeMid level3+ years exp.
3 hrs ago
Content Strategist & Writer - Modern Workplace
Somerset, NJ (On-site)
$80K/yr – $150K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the content strategy and end-to-end storytelling for Modern Workplace, translating technical concepts into clear narratives and guiding multi-format, cross-channel content from research through demand-building assets.
- Own full-funnel content across formats and ensure messaging aligns with awareness to decision stages.
- Collaborate across video, podcasts, infographics, and social assets to deliver cohesive storytelling.
- Leverage AI tools and editorial judgment to maintain quality and brand alignment while improving discoverability.
Job Description
Responsibilities
- Develop content strategies aligned to Modern Workplace business goals, go-to-market motions, industry trends, and audience needs, translating complex technical concepts into clear, compelling narratives
- Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages
- Collaborate on non-written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels
- Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy
- Develop innovative approaches to building awareness and demand in a modern, hybrid-work landscape, including buyer-led topic clusters and modular, reusable content strategies
- Utilize AI tools effectively to support research and drafting, while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines
- Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability
- Monitor Modern Workplace industry trends and connect insights to SHI’s services and solutions in a differentiated and relevant way
- Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry-leading thought leadership
- Integrate cross-solution messaging and align content to broader company narratives where appropriate
Requirements
- Bachelor’s Degree in Communications or a related field, or equivalent work experience
- 7+ years of experience in content marketing, editorial, or B2B/technical writing
- Proficiency with Word, Excel, PowerPoint, Outlook, Asana, WordPress, SEMrush
- The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook - Intermediate
- Experience working with cross-functional teams including marketing, creative, and subject matter experts
- Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush
- Ability to travel to SHI, partner, and customer events as needed
Preferred
- Experience in Modern Workplace technologies, including collaboration platforms, digital employee experience, or productivity solutions
- Familiarity with product marketing concepts such as positioning, personas, and value propositions
- Experience creating sales enablement or go-to-market aligned content
Benefits
- Health, wellness, and financial benefits to offer peace of mind to you and your family
- World-class facilities and the technology you need to thrive – in our offices or yours.
- Continuous professional growth and leadership opportunities.
- Diversity commitment as the largest minority- and woman-owned enterprise in the U.S.
SHI International
Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.
