Content Strategist / Social Content Creator

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive social content creation and campaign execution across B2B and B2C for an Atlanta agency, coordinating creative, design, and account teams to deliver engaging short-form video and platform-native content.

  • Own end-to-end social content creation: calendars, concepts, captions, scripts, and short-form video.
  • Must-have: 2+ years in social/content creation with B2B and B2C campaigns.
  • Standout: Agency environment with fast-paced workflow and multi-client prioritization.

Job Description

Responsibilities

  • Build monthly social content calendars and campaign ideas for both B2B and B2C clients
  • Develop content strategies tailored to different audiences, industries, and brand voices
  • Brainstorm creative concepts that align with brand goals and internet culture
  • Stay ahead of trends, audio, platform updates, and emerging content styles
  • Collaborate with our creative, design, and account teams to bring campaigns to life
  • Manage deadlines and priorities across multiple client accounts in a fast-paced agency environment
  • Film and create Instagram Reels, TikToks, stories, LinkedIn content, and other short-form video content
  • Capture behind-the-scenes footage, lifestyle content, interviews, events, and trend-based content
  • Write captions, hooks, scripts, and on-screen copy
  • Edit short-form video content optimized for engagement

Requirements

  • 2+ years of experience in content creation, social media, or digital marketing
  • Experience working on both B2B and B2C social/content campaigns
  • Strong utilization of Canva, Capcut and other editing tools
  • Experience using social media management and reporting platforms such as Sprout Social
  • Ability to independently film and edit Instagram Reels and short-form video content
  • Strong portfolio showcasing social-first content and campaign work
  • Strong understanding of current social trends, creators, and platform best practices
  • Agency experience is strongly preferred
  • Whether ITP or OTP, you MUST be local to Atlanta

Preferred

  • Have a personal creator/TikTok/Instagram presence
  • Know trending audio before everyone else
  • Can turn one shoot day into 30 pieces of content
  • Have experience with influencer content
  • Love both aesthetics and analytics

Benefits

  • Creative, collaborative team culture
  • Opportunity to work with a variety of B2B and B2C brands
  • Space to pitch ideas and actually bring them to life
  • Flexible hybrid work environment
  • Fast-moving agency energy without the burnout culture
  • Hybrid work environment with plenty of paid holidays and benefits, to include: health, dental, life, and 401(k) match - plus free beer, sodas, candy and snacks to make days in the office even brighter
Brown Bag Marketing logo

Brown Bag Marketing

As an Atlanta Digital Marketing Agency, we combine future-focused strategy with expert execution across traditional, digital and social channels. We pair mad skills with killer creative to implement innovative solutions to help you drive growth and convert leads. We have content, design and development -- all under one roof. Come on. We're ready.Check us out at brownbagmarketing.com

Founded in 2002
Atlanta, Georgia, USA
55 employees (16 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
23.7%
Direct
59.3%
Referral
7%
Social
8.5%
Paid
1.3%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
11 (20% of company)