Responsibilities

• Editorial Strategy & Content Planning. You’ll build and own the editorial calendar across LinkedIn and YouTube. You’ll develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces) that compound over time. You’ll decide what gets published, when, and in what format, and you’ll make sure every piece reinforces our positioning as the data-backed authority in A/B testing.
• Founder Content Extraction. You’ll run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work. Your job is to turn that raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs. The Founder’s total time commitment should be under 10 hours per week; you’re the multiplier that makes that possible.
• Writing & Ghostwriting. You’ll write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice, plus scripts for 1–2 YouTube videos. You know how to write hooks that stop the scroll, structure posts for engagement, and turn complex data into clear, compelling narratives. You’ll also develop a distinct written voice that feels authentic to the Founder and consistent across every platform.
• Creative Team Management. You’ll direct an in-house videographer, graphic designer, and overseas editors. You set the creative brief, review output, and ensure everything meets a premium quality bar. You’re not doing the production yourself; you’re the person who makes sure the production team has clear direction and the final product is sharp.
• Performance & Iteration. You’ll track what’s working and what’s not across every format and platform. You’ll use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers. You’ll share performance reports and recommendations with leadership regularly.

Requirements

• Experience: 3 - 8 years
• Location: Midtown Atlanta (In-Office)
• Location: US (Atlanta)
• Working Schedule: 8 am - 5 pm EST (New York Time)

Preferred

• B2B or SaaS content experience. You’ve created content for a technical or data-driven B2B audience before.
• Experience with A/B testing or CRO. You know what a p-value is and why someone would test a headline. Not required; we’ll teach you.
• Track record of audience growth. You can point to a LinkedIn profile, YouTube channel, or newsletter you helped grow from small to meaningful.
• Video production awareness. You don’t need to shoot or edit, but understanding what makes a good thumbnail, a strong cold open, and an engaging video structure will make you more effective.

Benefits

• Growth path. We invest heavily in developing our people and promote almost exclusively from within. Success in this role leads to building and leading an entire content and brand team.
• Proprietary data access. You’ll work with the largest A/B testing dataset in the industry: hundreds of thousands of tests. This is content raw material that nobody else has.
• In-demand skills. You’ll work alongside one of the most experienced experimentation teams in the world and learn how data, psychology, and creative intersect.
• Time to recharge. 20 days of paid vacation plus holidays.