Content Strategist (Remote US)

Responsibilities

• Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs.
• Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
• Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling; Customer Generation; Share of SERP; Content Production
• Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD).
• Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
• All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).
• Project Management: Strategists are responsible for ensuring that their planned strategy is executed.
• Use of the project management tool Asana is required.
• This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.

Requirements

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
• Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
• Proven organisational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and Content
• Must have agency experience
• Must have B2B tech and/or SaaS experience
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Preferred

• Experience with AI and automation in marketing and operations

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Gympass
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment!