Senior Content Director

Responsibilities

• Content strategy across every channel
• Build and run one content strategy that spans social (TikTok, Instagram, X, Facebook), YouTube, Onnit.com, email/SMS, Amazon, retail and packaging.
• Decide what each channel is for, what we post, how often, and how pieces flow from one platform to the next.
• Turn brand and business priorities (launches, seasonal moments, retail resets, promotions) into a content calendar that ships on time.
• Own the content metrics: reach, engagement, watch time, follower growth, and the content's contribution to traffic and conversion.
• An ownable Onnit look and feel
• Define the visual and verbal identity of Onnit content so a post is recognizably ours within the first second, with or without a logo.
• Create the playbook: tone of voice, formats, editing style, typography, color, sound, and the do's and don'ts that keep everyone on-brand.
• Make sure the same brand shows up on a 7-second Reel, a YouTube episode, a PDP and a package on shelf.
• A lean, in-house content engine

Requirements

• 12–15+ years in content, creative or brand storytelling, with at least 5 years leading content strategy and people for a consumer brand, media company or creator-led business.
• A portfolio that proves you can build an audience: channels you grew, formats you invented, content that moved real numbers.
• Deep, current fluency in platform algorithms across TikTok, Instagram and YouTube, and the instinct to change course when they shift.
• A builder's track record: you've stood up a lean, in-house content function and made it produce at volume.
• Hands-on craft. You can write, direct, and give sharp edit notes, and you're not above picking up the phone and shooting it yourself.
• Experience working with athletes, talent or creators, including writing briefs and managing those relationships.
• Modern storytelling instincts: you know a great story has to earn attention in the first two seconds and still mean something at the end.
• A relentless analytical mindset. You live in the numbers daily, not monthly: you always know what's working, what isn't and why. You turn those reads into changes in real time, shifting formats, hooks, talent, cadence and spend within days, not quarters. To you, the content strategy is a living system that gets smarter every week.
• Strong cross-functional leadership and the ability to rally many teams around one brand.

Preferred

• Sports, fitness or an adjacent category (outdoor, combat sports, endurance, athleisure, gaming, wellness media).
• Supplements, beauty or wellness experience: a huge plus. You understand how to tell product stories credibly in a regulated category (claims, substantiation, FTC disclosures).
• You've launched or produced a podcast or YouTube series.
• Experience creating content for Amazon and retail, not just social.

Benefits

• Full medical, dental, and vision benefits
• Basic Life Insurance
• Immediate 401(k) eligibility with company matching
• Unlimited vacation
• Paid holidays
• Flexible workplace policy
• $100/month flexible benefit stipend
• Tuition reimbursement
• Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others