Responsibilities

• Write engaging, action-oriented copy for lifecycle campaigns—including onboarding flows, win-back emails, and acquisition campaigns.
• Own the content strategy of our recipe newsletter with data-driven insights and a pulse on what’s trending in the food space.
• Assist in planning, executing, and optimizing lifecycle marketing programs across onboarding, engagement, retention, and paid subscription marketing as defined by the Director.
• Help coordinate campaign timelines, deliverables, and workflows to keep projects organized and on track.
• Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
• Support and execute A/B and multivariate testing to continually refine messaging across lifecycle touchpoints.
• Assist in monitoring campaign performance and user behavior to optimize lifecycle programs and LTV.
• Stay on top of lifecycle marketing trends and best practices to ensure MyRecipes stays ahead of the curve.
• Work closely with brand, magazine, and newsletter to align campaign execution with larger brand business goals.
• Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.

Requirements

• Education: Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• Experience: 3+ years of experience in lifecycle marketing, content strategy or email marketing, preferably within a digital product or consumer brand environment.
• Strong writing, editing, and storytelling skills, with the ability to adapt to brand voice and audience needs
• Strong organizational and project management skills; able to manage deadlines and coordinate across teams
• Collaborative, receptive to feedback, and eager to contribute to a fast-moving team
• Passion for Food: A genuine interest in food, cooking, and digital innovation is a plus!

Benefits

• medical, dental, vision, prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits