Responsibilities

• ABM Content Development & Execution
• Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards, social assets, etc)
• Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts.
• Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.
• Create assets across formats including:
• Email nurtures (including build and deployment in Eloqua)
• Landing pages

Requirements

• 5–7 years of B2B content marketing experience, preferably in enterprise technology environments.
• Demonstrated experience supporting Account-Based Marketing (ABM) programs.
• Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms).
• Experience managing agency partners and complex, multi-stakeholder projects.
• Strong understanding of persona-based messaging and enterprise buying cycles.

Preferred

• Experience in a large, matrixed organization.
• Familiarity with Workfront or similar project management platforms.
• Experience supporting Enterprise and Commercial sales teams.
• Ability to manage content across 1:1, 1:Few, and 1:Many ABM programs.

Benefits

• As a full time, employee of HP Canada, you will be eligible to participate in the company's group benefit programs, including medical, dental, life insurance, and disability coverage, subject to the terms and conditions of the applicable plans. During your employment term, you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefits—will be provided upon hire and is subject to the terms and conditions of the applicable plans.