Content Strategist

Responsibilities

• Work with CMO, web and social media teams to develop and execute a comprehensive digital marketing strategy to support sales growth, brand visibility, and customer engagement.
• Understand SEO/SEM efforts to execute on top prompt related content to increase organic traffic and search visibility.
• Create and assist with managing paid advertising campaigns (Google Ads, LinkedIn, META), optimizing for ROI and lead quality.
• Oversee and analyze campaign performance metrics using tools like Google Analytics, and TripleWhale.
• Collaborate with sales, product, and R&D teams to develop content that educates customers and supports the sales process.
• Lead the social media team to increase brand awareness and audience engagement.
• Stay current with competition, social and digital trends, tools, and best practices, especially within the health and wellness sector.
• Manage external partners, agencies, or creative freelancers as needed.

Requirements

• Bachelor’s degree in graphic design, Marketing, or related field.
• 3+ years of experience in content creation, campaign development or digital marketing, specifically Meta, TikTok, and Google/YouTube platforms.
• 3 + years of experience in a creative role, preferably in an agency or startup environment.
• An available online portfolio.
• Proven track record of creating campaigns that convert—with metrics to back it up.
• Be comfortable featuring yourself in photo and videography content. You will be the personality on camera.
• Ability to leverage data and insights to drive content performance and ROI.
• Deep understanding of content across social, email web, and influencer channels.
• Creative thinker with a strong eye for visual cohesion and brand tone with a data-driven mindset.
• Excellent communication skills and the ability to collaborate effectively with team members.

Benefits

• Health Benefits Package
• DTO
• 401(k)
• Progressive Working Environment
• Located in St. George, Utah