Responsibilities

• Collaborates with researchers and experience designers on website/platform initiatives to author and manage strategic content deliverables including, content audits, matrices, content models, journey maps, sitemaps, and migration maps
• Manages content development and execution across its full lifecycle including content creation and curation, monitoring, optimization, measurement, and strategic evolution; partners with stakeholders to identify and source content
• Collaborates with insights and research on user testing by informing content learning goals and objectives
• Responsible for competitive and comparative research and analyses to inform best-in-class content experiences; makes recommendations for new strategic content opportunities
• Collaborates with digital team to manage content optimizations including SEO, curated search, tagging strategies, meta data, and calls-to-action
• Champions content strategy best practices throughout the organization
• Ability to drive content strategy while collaborating closely with creative teams, digital designers, and business leaders
• Author of key content deliverables including strategic POVs, audits, content matrices, content models, journey maps, and taxonomies
• Experienced with content management systems and various content measurement platforms
• Ability to turn data into insights to continuously evolve and refine content strategies for long-term success

Requirements

• Bachelor’s degree in a related field and 7+ years of experience in a strategic content role, preferably within an agency environment
• Ability to drive content strategy while collaborating closely with creative teams, digital designers, and business leaders
• Proven success with authoring key content deliverables including audits, content matrices, editorial calendars, content models, journey maps, and taxonomies
• Experience with content management systems and various content measurement platforms
• Ability to turn data into insights to continuously evolve and refine content strategies for long-term success
• Excellent communication skills; must be comfortable presenting strong points of view to executive leadership
• Willingness to be a proactive leader on complex content initiatives

Preferred

• SEO experience is a plus
• Previous health care experience is a plus