Responsibilities

• Write copy for various content types, including but not limited to blogs, long-form guides, landing pages, offers, industry reports, email, and social media captions.
• Follow SEO and GEO/AEO best practices, creating content that ranks highly in organic search and gets cited by LLMs.
• Build/stage assets and monitor content performance in our CMS, HubSpot.
• Maintain brand voice and tone across content types.
• Brainstorm new ways to increase visibility and improve organic metrics, like session to contact rate.
• Ideate, execute, and measure the performance of all planned content types.

Requirements

• Bachelor’s degree in communications, marketing, media, or related field
• 2+ years in content marketing
• Experience writing content (including blogs, long-form guides, and landing pages) and optimizing it for SEO/GEO/AEO
• Proficiency in content management systems (HubSpot preferred)
• Exposure to performance data and analyzing content marketing metrics
• Strategic thinker who can adapt, pivot, and stay ahead of industry trends
• Strong communicator
• Comfortable working independently in a fast-paced environment
• Comfortable adhering to multiple brand style guidelines and preferences
• Ability to meet hard deadlines and communicate project status updates

Preferred

• Agency experience
• Keyword research experience
• Basic A/B testing experience
• Basic design skills (e.g. Canva)
• Experience with AI tools (Claude preferred)
• Experience with digital marketing tools like Google Analytics and Semrush
• Experience working for a fast-growing B2B SaaS company

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage.
• 401 (k) Opportunity with Company Match
• Opportunities for career growth and advancement within a rapidly growing company.
• Fun and collaborative work environment with a focus on teamwork and innovation.