Content Strategist

Responsibilities

• Define content strategy, pillars and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness)
• Build audience segmentation per stream. For example, a prospective customer, a developer evaluating the product, and an existing customer being featured in a case study all need different treatment
• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-assist and pipeline influence for customer stories, funnel metrics for product content
• Translate strategy into concrete briefs the Managing Editor can schedule and the Content Editor/Staff Writer can execute against
• Present content performance and ROI to the Head of Editorial Content and cross-functional stakeholders
• Drive content calendar development and planning
• Explore new content opportunities and channels
• Present ROI and performance insights to leadership
• Collaborate with Growth Marketing on messaging strategy

Requirements

• 5+ years of experience in content strategy, content marketing, or a closely related discipline
• Experience with SEO, analytics tooling, and attribution modeling
• Track record connecting content output to business outcomes, not just vanity metrics

Preferred

• B2B or technical industry experience is a strong plus given the developer content component

Benefits

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
• For those not near an office: a co-working benefit so you can work alongside others in your city.