Content Strategist

Omaha, NE (On-site)

$68K/yr – $85K/yrMid Level5+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end content creation and governance for digital channels, coordinate cross-functional delivery, and drive continuous improvement of content workflows.

  • Lead promotional content development and adaptation across channels
  • Oversee content management and governance processes
  • Collaborate with writers, designers, and compliance to meet deadlines and quality standards

Job Description

Responsibilities

  • Promotional Content Development: Develop promotional content for digital channels, including web, email, social media, and video, typically using longer foundational articles or source materials. Adapt content to align with channel requirements, audience needs, and organizational standards.
  • Digital Content Management: Manage and maintain advisor-facing web portals, ensuring content is curated, accurate, current, and easy to navigate. Coordinate content updates and support a consistent digital experience across platforms.
  • Project Management: Manage “always-on” content projects from an end-to-end perspective: scoping, timelines, resourcing, stakeholder communication, and delivery. Maintain the content calendar and balance competing priorities across multiple stakeholders.
  • Content Governance: Establish and enforce content governance standards, including style guides, version control, and approval processes. Ensure content meets applicable brand, quality, and compliance requirements.
  • Cross-Functional Collaboration: Partner with writers, designers, audience marketing teams, communications, subject matter experts, and compliance to develop content, resolve dependencies, and keep projects on track.
  • Performance and Process Improvement: Track content performance and surface insights that inform future content decisions. Help manage content and creative workflows, identify bottlenecks, and recommend process improvements that increase efficiency and effectiveness.
  • Other Duties: Perform additional tasks, duties, and responsibilities as needed or assigned by leadership to support departmental and organizational objectives.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, English, marketing, finance, business administration, or a related field required.
  • Minimum of five years of experience in content strategy, content marketing, digital experience or a related field required.
  • Proven experience managing content workflows and governance processes required.
  • Strong project management skills, including juggling multiple deadlines and stakeholders required.
  • Familiarity with content and project management tools (e.g., Asana, Smartsheet, Workfront, Jira, etc.) required.
  • Detail-oriented with strong organizational and prioritization skills required.
  • Comfortable working cross-functionally with creative, compliance, and business teams required.
  • Excellent written and verbal communication skills required.

Preferred

  • Experience working with financial services, advisory, or other regulated industries preferred.

Benefits

  • Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.
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Carson Group

The information included on this website is for informational purposes and is intended for use by advisors only, not for public distribution. Carson Group Partners is a network of advisors offering advisory services through CWM, LLC, an SEC Registered Investment Advisor.

Founded in 2012
Omaha, Nebraska, USA
365 employees (39 in marketing)

Salaries

Posted range

$68K/yr – $85K/yr

Taken straight from the job posting.

See all Carson Group salaries

Marketing Team

Marketing Team Size
29 (8% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Jul 2021
    Private Equity

Traffic Signals

Monthly Visitors
51.2K
Monthly Google Ads Budget
$50
Traffic Source Mix
Search
36.5%
Direct
47.7%
Referral
11%
Social
3.4%
Paid
1.2%

Headcount Trend

Current headcount: ~365

Recent News

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Content Strategist

Carson Group · Omaha, NE · On-site