Content Strategist

USA (Remote)

$62K/yr – $68K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own content strategy and SEO driven output for multi-client work, coordinating with internal teams and shaping how content drives search, engagement, and conversions.

  • Content Strategy & Execution: own research-informed planning, keyword mapping, and on-page optimization across blogs, pages, and landing content.
  • Client Collaboration & Communication: present recommendations, guide meetings, and ensure follow-through on action items.
  • Process & Innovation: improve content workflows, document systems, and help scale the pod’s delivery model.

Job Description

Own content strategy and SEO driven output for multi-client work, coordinating with internal teams and shaping how content drives search, engagement, and conversions.

  • Content Strategy & Execution: own research-informed planning, keyword mapping, and on-page optimization across blogs, pages, and landing content.
  • Client Collaboration & Communication: present recommendations, guide meetings, and ensure follow-through on action items.
  • Process & Innovation: improve content workflows, document systems, and help scale the pod’s delivery model.
  • Publish & CMS: oversee publishing and formatting in CMS with accuracy and user-friendly structure.
  • Content Performance: monitor results and translate data into actionable recommendations.
  • Brand Consistency: maintain client style guides and ensure content aligns with brand voice.
  • 3+ years of content creation/editing experience, agency preferred
  • Strong keyword, search intent, on-page SEO, and content optimization knowledge
  • Experience with SEO tools (SEMrush, GA, GTM, Google Business Profile) preferred
  • CMS publishing experience (WordPress or similar)
  • Strategic thinking with ability to contribute to high-level client strategy
  • Ability to troubleshoot basic website/content issues without developer support
  • Strong written and verbal communication
  • Experience presenting insights to clients or stakeholders
  • Agency experience and ability to manage multiple clients
  • Comfort with evolving systems and processes
  • Agency experience strongly preferred
  • Experience publishing and managing content in CMS (WordPress)
  • Familiarity with AI tools for content creation/editing/workflow automation
  • Experience developing content strategies from research through execution and performance measurement
  • Exposure to UX or conversion-focused thinking related to content performance
  • Strong design sensibility and willingness to be trained on design tools
  • Generous paid time off
  • Paid holidays
  • Volunteer time off opportunities
  • Parental leave
  • Flexibility for life events and appointments
  • Health, vision, and dental coverage options
  • Retirement savings with company match up to 4%
  • Profit-sharing and performance-based incentives
  • Company-funded short- and long-term disability
  • Working with a pretty darn awesome team
Avalanche Creative logo

Avalanche Creative

We are a website performance marketing agency. Our approach combines AI-powered, human-driven content, SEO refined over a decade and adapted to a changing landscape, and user-focused web design to build trust and maximize visibility where it matters most.

Founded in 2014
Grand Rapids, Michigan, USA
17 employees (9 in marketing)

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.2%
Direct
52.9%
Referral
7.5%
Social
7.8%
Paid
1.4%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)
Marketing Roles Posted (Last 30 Days)
1