Content Strategist

USA (Remote)

$62K/yr – $68K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own content strategy and SEO driven output for multi-client work, coordinating with internal teams and shaping how content drives search, engagement, and conversions.

  • Content Strategy & Execution: own research-informed planning, keyword mapping, and on-page optimization across blogs, pages, and landing content.
  • Client Collaboration & Communication: present recommendations, guide meetings, and ensure follow-through on action items.
  • Process & Innovation: improve content workflows, document systems, and help scale the pod’s delivery model.

Job Description

Own content strategy and SEO driven output for multi-client work, coordinating with internal teams and shaping how content drives search, engagement, and conversions.

  • Content Strategy & Execution: own research-informed planning, keyword mapping, and on-page optimization across blogs, pages, and landing content.
  • Client Collaboration & Communication: present recommendations, guide meetings, and ensure follow-through on action items.
  • Process & Innovation: improve content workflows, document systems, and help scale the pod’s delivery model.
  • Publish & CMS: oversee publishing and formatting in CMS with accuracy and user-friendly structure.
  • Content Performance: monitor results and translate data into actionable recommendations.
  • Brand Consistency: maintain client style guides and ensure content aligns with brand voice.
  • 3+ years of content creation/editing experience, agency preferred
  • Strong keyword, search intent, on-page SEO, and content optimization knowledge
  • Experience with SEO tools (SEMrush, GA, GTM, Google Business Profile) preferred
  • CMS publishing experience (WordPress or similar)
  • Strategic thinking with ability to contribute to high-level client strategy
  • Ability to troubleshoot basic website/content issues without developer support
  • Strong written and verbal communication
  • Experience presenting insights to clients or stakeholders
  • Agency experience and ability to manage multiple clients
  • Comfort with evolving systems and processes
  • Agency experience strongly preferred
  • Experience publishing and managing content in CMS (WordPress)
  • Familiarity with AI tools for content creation/editing/workflow automation
  • Experience developing content strategies from research through execution and performance measurement
  • Exposure to UX or conversion-focused thinking related to content performance
  • Strong design sensibility and willingness to be trained on design tools
  • Generous paid time off
  • Paid holidays
  • Volunteer time off opportunities
  • Parental leave
  • Flexibility for life events and appointments
  • Health, vision, and dental coverage options
  • Retirement savings with company match up to 4%
  • Profit-sharing and performance-based incentives
  • Company-funded short- and long-term disability
  • Working with a pretty darn awesome team
Avalanche Creative logo

Avalanche Creative

We are a website performance marketing agency. Our approach combines AI-powered, human-driven content, SEO refined over a decade and adapted to a changing landscape, and user-focused web design to build trust and maximize visibility where it matters most.

Founded in 2014
Grand Rapids, Michigan, USA
17 employees (9 in marketing)

Salaries

Posted range

$62K/yr – $68K/yr

Taken straight from the job posting.

See all Avalanche Creative salaries

Marketing Team

Marketing Team Size
7 (41% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.2%
Direct
52.9%
Referral
7.5%
Social
7.8%
Paid
1.4%

Headcount Trend

Current headcount: ~17
Avalanche Creative logo

Content Strategist

Avalanche Creative · USA · Remote