Content Strategist

USA (Remote)

$62K/yr – $68K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own AI-assisted content and SEO initiatives with clear ownership of research, strategy, and on-page optimization for multiple clients. Drive content performance from keyword research to publishing, while collaborating across teams to refine workflows and deliver measurable improvements.

  • Own strategy and content planning: research-driven, SEO-informed plans aligning with client goals and search intent.
  • Execute and optimize content: CMS publishing, metadata, internal linking, and content structure with AI support.
  • Monitor and improve: translate performance data into actionable recommendations and refine processes and tools.

Job Description

Responsibilities
  • Develop research-based, SEO-informed content strategies aligned with client goals
  • Generate, edit, and optimize website copy, blog content, and landing pages using AI tools and human expertise
  • Conduct keyword research, topic research, competitor analysis, and search intent mapping
  • Implement on-page SEO best practices, including metadata, internal linking, and content structure optimization
  • Support technical SEO and site audits as they relate to content performance
  • Publish and format content in CMS platforms, ensuring accuracy, structure, and user friendliness
  • Monitor content performance and translate data into actionable recommendations
  • Maintain and update client style guides and ensure brand consistency across content
  • Collaborate with internal teams to plan, execute, and refine SEO-driven content initiatives
  • Facilitate select client meetings, present recommendations, and guide strategic conversations
Requirements
  • 3+ years of experience creating, editing, and refining high-quality content that aligns with brand voice (agency experience strongly preferred)
  • Strong understanding of keyword research, search intent, on-page SEO, and content optimization
  • Experience using SEO and analytics tools such as SEMrush, Google Analytics, Google Tag Manager, and Google Business Profile highly preferred
  • Experience publishing and managing content in CMS platforms (e.g., WordPress)
  • Proven ability to think strategically, contribute to high-level client strategy, and proactively identify opportunities for growth
  • Ability to troubleshoot basic website/content issues without developer support
  • Strong written and verbal communication skills
  • Experience presenting content insights and strategic recommendations to clients or stakeholders
  • Experience facilitating client conversations and ensuring clear follow-through on next steps
  • Highly organized with the ability to manage multiple clients and deadlines
Preferred
  • Agency experience strongly preferred
  • Familiarity with AI tools for content creation, editing, or workflow automation
  • Possess a strong design sensibility and be excited to be trained on design tools to help bring content concepts to life
Benefits
  • Generous paid time off
  • Paid holidays
  • Volunteer time off opportunities
  • Parental leave
  • Flexibility to attend important life events and appointments
  • Ongoing learning and development opportunities
Avalanche Creative logo

Avalanche Creative

We are a website performance marketing agency. Our approach combines AI-powered, human-driven content, SEO refined over a decade and adapted to a changing landscape, and user-focused web design to build trust and maximize visibility where it matters most.

Founded in 2014
Grand Rapids, Michigan, USA
17 employees (9 in marketing)

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.2%
Direct
52.9%
Referral
7.5%
Social
7.8%
Paid
1.4%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
7 (41% of company)
Marketing Roles Posted (Last 30 Days)
1