Responsibilities

• Develop and guide content strategy and operations to enhance user acquisition and engagement, ensure cohesive workflows across content teams, and deliver high quality website experiences.
• Improve content discoverability and performance by providing best practices, analyzing cross channel metrics, and offering actionable insights to expand reach and elevate user experience.
• Collaborate across teams and partners—including monetization, product/engineering, editorial, and third-party vendors—to align and prioritize content initiatives with broader business objectives.
• Optimize systems and stay ahead of trends by auditing workflows for efficiency and monitoring industry and market developments in site, content, and search strategy.

Requirements

• 8+ years of experience with organic traffic
• Ability to make Data-Driven Decisions
• Using Google Analytics, Google Search Console, or Adobe Analytics increase ROI.
• Experience with SEO, LLM, or AI Chatbot
• Experience with organic traffic (Google/Bing, ChatGPT, Claude)
• Experience working on Ad Supported Websites

Preferred

• Experience with Affiliate Content Marketing.
• Experience in a CMS
• Demonstrated long-term thinking, relationship-building, and cross-functional collaboration
• Experience making analytical, data-driven decisions with a user-centric approach to content
• Excellent project management and organizational skills
• Ability to manage and balance multiple (and sometimes competing) priorities in a fast-paced, complex business environment
• Excellent communication skills, adept at conveying complex solutions to various audiences
• Proven ability to work in a hybrid environment
• Soft Skills: Demonstrated long-term thinking, relationship-building, and cross-functional collaboration

Benefits

• Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.