Content Specialist

Responsibilities

• Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
• Writing high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more.
• Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines.
• Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience.
• Managing content calendars, deadlines, and workflows to ensure timely delivery of content.
• Creating and optimizing content for search engines (SEO) to boost search rankings.
• Conducting research on relevant topics to verify credibility of content.
• Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a similar field.
• Demonstrated experience (4+ years) of content writing and copywriting, supported by a portfolio of published work.
• Exceptional writing and editing skills.
• Highly creative with meticulous attention to detail across multiple channels and formats.
• Knowledge of basic HTML.
• Familiarity with SEO best practices for optimizing content and increasing online visibility.
• Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality.
• Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization.
• Proficient in crafting comprehensive briefs for agency/partner collaborations.
• Ability to speak, read and write fluently in English is required.

Benefits

• Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.