Content Specialist - Outdoor & Adventure

El Segundo, CA (Hybrid)

$120K/yr – $160K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

The role centers on planning and executing outdoor content programs by tapping networks, producing high-end branded content, and staying in tune with real-time cultural moments. It emphasizes translating audience needs into authentic creative and collaborating cross-functionally with creative, strategy, and media teams. A strong emphasis on community, channel leverage, and hands-on execution is evident, with inclusive benefits supporting diverse talent.

Job Description

Responsibilities

  • Plan & Execute: Tap into your outdoor enthusiast network to lock in locations, outfitters, gear partners, and talent willing to join the adventure
  • Create & Ship From Anywhere and Everywhere: Produce high-end branded content and "things" (physical or digital) that go beyond standard UGC.
  • Community Culture Tracking: Act as our "Ear-to-the-Ground," filling the gap between high-level strategy and real-time cultural moments.
  • Represent the brand: You’d be comfortable (and excited) to leverage your own channels (if/as needed) and influence to pilot ideas and connect with the community.
  • Translate Insights: Take the needs of our audience, creative and media teams and clients and turn them into creative executions that feel authentic, not "advertisey."
  • Team Player: You’ll work closely with your creative, strategy, media, and account team to share and identify insights and opportunities.

Requirements

  • Portfolio required: Show us things you’ve actually made (content, events, objects, or communities) and the results from your work.
  • Social Savvy: Deep knowledge of Adventure Seeking influencers, upcoming events, and the "cultural zeitgeist." A deep understanding of parents/families is a plus.
  • Platform Mastery: You know the latest tools on TikTok, IG, and whatever is coming next, but also understand any unique platforms that connect with the Adventure community.
  • Taste: You have a strong point of view on design and storytelling.
  • Energy: You enjoy and have a passion for going out, being present, and connecting with the community.

Preferred

  • Bonus points if you have experience in community marketing or community building initiatives in-house for an outdoor-centric brand, organization, or as part of an agency.

Benefits

  • Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Saatchi US

We Are Saatchi. We’re a crowd of curious thinkers, leaders, and doers. We’re dog-lovers, beach-walkers, deep-fried devotees and boundary-pushers. We firmly believe that with a childish sense of wonder, the most cutting-edge technology and an openness to embrace the new, we can imagine the impossible and prove it is totally within our reach. With offices in Dallas, Los Angeles, and New York we are brought together by a passion for creating unparalleled strategies, unexpected breakthrough ideas, and exceptional advertising.

El Segundo, California, USA

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