Responsibilities

• Write easy-to-read content for Midco’s customer communications. Deliverables include collateral, blogs, case studies, website content, direct mail, email campaigns, video scripts, ads and social media.
• Ensure content is consistent with the intended medium and goal, and matches the tone, voice and editorial style guidelines for our brands.
• Collaborate with other creatives (designers, videographers, animators) to develop full-funnel content deliverables to meet campaign strategies.
• Conduct keyword research using tools like SEMrush or Google Keyword Planner to optimize new or existing web content.
• Learn about company services and functions to improve the intention behind content writing choices.
• Demonstrate adaptability and present creative solutions in response to edits and feedback.
• Build new content and optimize existing content on all web properties using a CMS.
• Model Midco’s mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
• Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
• Maintain reliable and predictable attendance as required by the position.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree or equivalent work experience in marketing, communications, journalism, English, public relations or a related field.
• Minimum of one year of experience as a marketing content writer required. Relevant experience as a professional writer, an internship, volunteering or college course work will be considered.
• Knowledge of the AP style guide and the ability to apply that content to creative bodies of work.

Preferred

• Background in technical/instructional writing.
• Experience with search engine marketing and on-page SEO best practices.