Content & Solutions Marketing Specialist

Responsibilities

• Own the editorial calendar across thought leadership, solutions, demand generation, and customer content.
• Plan content by priority industry, buyer persona, solution, and stage of the customer journey.
• Use performance data, customer insights, sales feedback, and competitive trends to identify gaps and set priorities.
• Partner with Demand Generation and GTM Operations on reporting that connects content to engagement, lead generation, pipeline, and sales use.
• Build and run an integrated content strategy aligned with business priorities, campaigns, and SEO/GEO goals.
• Test messaging, formats, and distribution to improve performance and return on marketing investment.
• Build content development processes that keep quality, accuracy, brand voice, and delivery on track.
• Translate product capabilities into clear stories that show how Trustwell helps customers reduce risk, improve efficiency, and strengthen compliance.
• Support messaging frameworks, solution narratives, and value propositions with Product and Marketing leadership.
• Create sales presentations, solution briefs, one-pagers, and objection-handling content.

Requirements

• 2–4 years of experience in content, solutions, or product marketing in B2B SaaS or enterprise technology.
• Proven ability to develop and execute content strategies that support business growth.
• Strong writing, editing, and storytelling skills, with the ability to make technical and regulatory topics clear for business and technical audiences.
• Experience creating thought leadership, solution briefs, sales collateral, blogs, and campaign content.
• Experience supporting demand generation and integrated campaigns, including SEO.
• An analytical approach, using performance data to set priorities and improve results.
• Strong project management skills across multiple priorities and deadlines.
• A proactive, hands-on approach to working across Product, Sales, Customer Success, and Marketing.

Preferred

• Food technology, supply chain software, or regulatory compliance.
• GEO and content optimization for AI-powered search.
• AI-powered content tools for research, production, and optimization, with strong editorial standards.
• WordPress, HubSpot, Salesforce, Google Analytics, Semrush, and other content performance platforms.

Benefits

• Total Rewards Package: - Full healthcare benefits, including medical, dental, and vision.
• - Supplemental benefits, including STD, LTD, HSA, 401k, etc.
• - Responsible Time Off (PTO) + Holiday Pay
• - Competitive Compensation + Bonus!
• - Excellent culture, growth opportunities, plus much more...