Own content and social lifecycle for multiple brands, coordinating across stores, campaigns, and product education to drive acquisition and in-store traffic.

• Develop and manage the monthly content calendar for Leonardo 5th Avenue and related brands.
• Coordinate content needs across retail stores, styling teams, events, and marketing initiatives.
• Ensure content aligns with brand objectives, campaign priorities, and sales goals.
• Organize content production schedules and maintain workflow timelines.
• Create and produce engaging content for Instagram, Facebook, TikTok, YouTube, LinkedIn, and other digital platforms.
• Capture and edit short-form video content including Reels, TikToks, Stories, and behind-the-scenes footage.
• Collaborate with store teams and stylists to develop product-focused and educationalcontent.
• Execute content derived from creative campaigns developed by the Creative Director and Executive Marketing Team.
• Assist in coordinating photoshoots, content days, events, and campaign productions.
• Develop content strategies that support customer acquisition, lead generation, appointments, rentals, custom-made services, e-commerce sales, and in-store traffic.