CONTENT PRODUCTION SPECIALIST

Mechanicsville, VA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

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Job Summary

Drive end-to-end media production to tell customer and employee stories for Carter Machinery's marketing, coordinating with vendors and internal teams.

  • Own production end-to-end from concept through delivery for video, photography, and graphics.
  • Must-have: 3+ years in corporate marketing and a strong portfolio.
  • Standout: Ability to manage multiple projects, travel up to 40%, and collaborate across teams.

Job Description

Responsibilities

  • Create and produce various forms of professional-grade media content, independently or with vendor partners (video, photography, graphical elements, digital assets) that tell stories of customer and employee success, aligned with the company mission.
  • Manage all aspects of production, including concept development, storyboarding, copy coordination, shooting and post-editing.
  • Conduct interviews with customers and employees professionally to elicit authentic content for repurposing in multiple forms.
  • Manage website content (copy, graphics, basic web design).
  • Manage ongoing visual content needs for the Marketing team.
  • Design and execute mass emails and content for automated workflows.
  • Oversee projects from creation to completion, ensuring finished products and delivery times meet or exceed client expectations.
  • Promote a positive customer and employee experience at all times.
  • Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Requirements

  • Three years’ experience in a corporate marketing environment.
  • Bachelor's Degree from a four-year college or university, preferred (as a requirement or preferred).
  • Relevant portfolio demonstrating expert-level photography, video, and graphic design proficiency.
  • Expert level proficiency with Adobe CC (InDesign, Illustrator, Photoshop, Lightroom, Premier, After Effects); proficiency in web design.
  • Working knowledge of marketing processes and campaign development.
  • Must be able to oversee projects from creation to completion, ensuring finished products and delivery times meet or exceed client expectations.
  • Keen eye for when and where to set up and take photos and videos.
  • Excellent organizational, and interpersonal skills.
  • Must be a good listener with excellent written and verbal communication skills.
  • Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to manage multiple/changing priorities.
  • Strong leadership skills and a commitment to teamwork.
  • Strong interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships.
  • Strong PC skills and the ability to self-develop and adapt to changing technology.
  • Must have excellent driving record.
  • Must be able to travel up to 40% of the time throughout Carter’s service territory, including overnight stays.
  • Promote a positive customer and employee experience at all times.

Nice To Have

  • Bachelor's Degree from a four-year college or university, preferred; Previous copy-writing experience a plus.

Benefits

  • Health, dental and vision insurance.
  • Paid time off.
  • Life and disability insurance.
  • In-house training instructors/programs.
  • Tuition reimbursement.
  • Employee referral bonus program.
  • Discounts: cellular phone service, computers, tooling, cars and trucks.
Carter Machinery Company Inc logo

Carter Machinery Company Inc

Founded in 1952, Carter Machinery is the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. through a network of more than 30 locations and 3,000 employees. We support customers in many diverse industries including construction, mining, forestry, power generation, paving, industrial engines, and gas compression and marine. Mission: We continuously enhance our customers' experience by delivering the highest levels of value through engaged employees.Follow Us: Facebook: http://www.facebook.com/cartermachineryX (formerly Twitter): https://twitter.com/CarterMachinery YouTube: https://www.youtube.com/user/CarterMachinery Google+: https://plus.google.com/+Cartermachineryco/postsInstagram: https://instagram.com/cartermachinery

Founded in 1952
Salem, Virginia, USA
1.3K employees

Traffic Signals

Monthly Visitors
113.7K
Monthly Google Ads Budget
$884
Traffic Source Mix
Search
29.3%
Direct
65.2%
Referral
4.6%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1