Responsibilities

• Oversee adaptation and delivery of globally initiated campaigns across owned channels (Email, SMS, WhatsApp, Push)
• Plan and coordinate local tactical activations, including CRM-driven initiatives, ensuring timely asset production and channel readiness
• Stay closely aligned to the local daily plan and CRM calendar to anticipate asset needs while adhering to global playbooks and formats
• Provide day to day direction, prioritization, and quality oversight for content coordinators across owned channels
• Ensure timelines, standards, and alignment are met, while driving efficient, scalable production processes for high-frequency owned channel delivery
• Act as the primary contact for Oliver production agency on asset formats, delivery, and campaign materials for CRM content
• Partner with CRM teams, production partners, and vendors to brief, track, and approve assets
• Support segmented and personalized content delivery by ensuring correct asset versions and formats are available

Requirements

• Degree in Marketing, Communication, or related field (or equivalent experience)
• Highly structured, with ability to manage many parallel tasks
• Strong linguistic skills
• Proficiency in creative and office software tools
• Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)
• Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
• Experience managing content for media platforms

Benefits

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues We are an inclusive company where you’re encouraged to be yourself at work You will have access to a large global talent community, where career growth and aspirations have no limits We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS