Responsibilities

• Content Strategy & Planning:
• Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
• Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for our target audiences.
• Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.
• Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
• Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.
• Performance & Optimization:
• Measure, analyze, and report on content performance using established marketing metrics. This role will provide a data-centric mindset to content requests, efficiently refresh and repurpose top performing content into new formats and distributing across the customer journey.
• Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
• Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
• Proven success developing content programs that support both brand awareness and revenue growth.
• Experience partnering with product marketing, demand generation, and sales organizations.
• Experience translating technical subject matter into accessible and compelling content.
• Strong storytelling and content development capabilities. You should have experience working with multiple stakeholders, including technical subject matter experts, to efficiently produce content that ranks and engages in a variety of formats.
• Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping.
• Proficiency with analytics tools and SEO platforms (we regularly measure content performance with Google Analytics, Google Search Console, and BrightEdge).
• Strong project management and stakeholder management skills (we use Hive as our project management software).
• Ability to independently manage multiple projects and priorities in a fast-paced environment.

Preferred

• Experience marketing developer-focused products or technical enterprise software.
• Experience managing and growing thought leadership programs.
• Experience managing social media and developing internal advocacy programs.

Benefits

• Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time.