Content Optimization Specialist

New York City, NY (Hybrid)

$112K/yr – $140K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own and drive content optimization for engineering and developer audiences, turning research into briefs and actionable plans, and guiding cross-functional workstreams across SEO, AI-assisted search, and growth initiatives.

  • Own on-page optimization, metadata, and structure strategy
  • Turn research into clear content briefs for development
  • Track impact across search rankings, AI visibility, traffic, and engagement

Job Description

Responsibilities

  • Translate complex technical concepts into clear, well-structured content that aligns with audience-specific search intent.
  • Manage on-page content optimization, including metadata, structure, and internal linking
  • Analyze how Datadog content is surfaced, cited, and summarized across AI-assisted search and agentic platforms, and use those findings to guide content optimization.
  • Collaborate with cross-functional stakeholders across our Community, Marketing, and Product Management teams to ensure content aligns with SEO/AEO/GEO best practices and supports key growth initiatives.
  • Conduct keyword research and content gap analysis that inform content production and optimization.
  • Create content briefs and outlines that turn research findings into clear requirements for content development and optimization.
  • Monitor and report on the results of content optimization efforts, highlighting gains, losses, and opportunities across search rankings, earned citations, AI visibility, traffic, and user engagement.

Requirements

  • You have experience creating a high volume of technically accurate content for an engineering and developer audience.
  • You have a portfolio of content you’ve developed in previous roles and can show how your work contributed to measurable business results.
  • You have 3-5 years of hands-on SEO experience, with a focus on on-page content optimization.
  • You have 1-2 years of experience optimizing content for AI-assisted search and agentic platforms (ChatGPT, Claude, Gemini, Codex, etc.)
  • You are proficient with several SEO/AEO tools, such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.
  • You have 2-5 years of experience working as a technical content writer, journalist, or content strategist at an AI or SaaS company.
  • You stay up to date on SEO, AEO, GEO, and AI trends and know how to translate industry changes into opportunities.

Benefits

  • High income earning opportunities based on self performance
  • New hire stock equity (RSU) and employee stock purchase plan (ESPP)
  • Continuous professional development, product training, and career pathing
  • Sales training in MEDDIC and Command of the Message
  • Intra-departmental mentor and buddy program for in-house networking
  • An inclusive company culture, opportunity to join our Community Guilds
  • Generous global benefits
  • Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
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Datadog

3.9 Glassdoor

Datadog is the essential monitoring platform for cloud applications. We bring together data from servers, containers, databases, and third-party services to make your stack entirely observable. These capabilities help DevOps teams avoid downtime, resolve performance issues, and ensure customers are getting the best user experience.

Founded in 2010
New York, New York, USA
10K employees (510 in marketing)
75% recommend to a friend
92% CEO approval

Salaries

Posted range

$112K/yr – $140K/yr

Taken straight from the job posting.

See all Datadog salaries

Funding

Total Funding
$1B
Last Raise
$870M
Post IPO Debt, 1 years ago

Funding History

  • Dec 2024
    Post IPO Debt • $870M
  • May 2020
    Post IPO Debt
  • Dec 2018
    Series Unknown

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
22.3%
Direct
68.4%
Referral
7.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~10.4K

Recent News

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Content Optimization Specialist

Datadog · New York City, NY · Hybrid