Responsibilities

• - Define and lead Prospect’s content-led acquisition strategy, identifying customer needs, topics and opportunities where content can most meaningfully influence discovery and acquisition.
• - Build the next generation of content capabilities, applying AI and emerging technologies to transform how content is identified, created, optimized, distributed and maintained at scale.
• - Develop a connected content ecosystem across first and third party channels, partnering across channel teams to strengthen authority, extend reach and create more integrated customer journeys.
• - Identify and incubate emerging acquisition opportunities, translating changes in consumer behavior into focused pilots, learning agendas and clear recommendations to scale, evolve or stop.
• - Lead key external partnerships and capability evaluations, translating new platform and vendor capabilities into meaningful marketing use cases.
• - Lead and develop a Senior Marketing Manager, providing strategic leadership and team direction.
• - Partner with analytics to evolve measurement, connecting AI indicators to business outcomes.
• - Partner closely with critical internal and external partners to ensure work is connected.

Requirements

• - A commercially minded marketing leader with a strong track record of translating customer needs and market shifts into strategies that drive measurable business growth.
• - Experience in content, digital growth, acquisition or adjacent disciplines, with a clear understanding of how content influences customer decision-making across first and third party environments.
• - Demonstrated experience building or transforming marketing capabilities using AI, automation or emerging technology, moving beyond experimentation to proven business outcomes.
• - Comfortable operating in fast-moving, ambiguous environments, making clear strategic choices where established playbooks do not yet exist.
• - A strong cross functional leader who can influence senior stakeholders without direct authority, establish shared priorities and mobilize teams across complex organizations.
• - A strong people leader and communicator who can move seamlessly between long-term vision, practical execution and executive-level decision making.
• - Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Benefits

• - Competitive base salaries
• - Bonus incentives
• - 6% Company Match on retirement savings plan
• - Free financial coaching and financial well-being support
• - Comprehensive medical, dental, vision, life insurance, and disability benefits
• - Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• - 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• - Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• - Free and confidential counseling support through our Healthy Minds program
• - Career development and training opportunities