B2B Marketing Manager, Content & Social
Block
California, MO (Remote)
$136K/yr - $245K/yrIn-houseFull-timeSenior level6+ years exp.
7 hrs ago
Content Marketing Writer
USA (Remote)
$75K/yr – $85K/yrMid Level3+ years expFull time
Posted 6 months ago
Job Summary
Drive Panopto's content strategy and storytelling for EdTech/Higher Ed audiences, spanning website, campaigns, and customer stories.
- Own end-to-end content across website, campaigns, and customer stories.
- Must-have: 3–5 years writing for B2B SaaS/EdTech audiences.
- Standout: SEO and AI Engine Optimization with cross-functional impact.
Job Description
Drive Panopto's content strategy and storytelling for EdTech/Higher Ed audiences, spanning website, campaigns, and customer stories.
- Own end-to-end content across website, campaigns, and customer stories.
- Must-have: 3–5 years writing for B2B SaaS/EdTech audiences.
- Standout: SEO and AI Engine Optimization with cross-functional impact.
Panopto
3.6 Glassdoor
Panopto helps businesses and universities create secure, searchable video libraries of their institutional knowledge. A pioneer in video capture, storage, and search technology since 2007, Panopto serves more than 10 million end users and is trusted by Fortune 1000 companies and leading academic institutions including GE, Qualcomm, Nike, UCLA, and Yale. Headquartered in Pittsburgh with a presence in Seattle, London, Hong Kong, Singapore, and Sydney, Panopto continues to receive industry recognition for its innovation, rapid growth, and company culture. For more information, visit www.panopto.com.
Founded in 2007
Pittsburgh, Pennsylvania, USA
186 employees (21 in marketing)
62% recommend to a friend
72% CEO approval
Salaries
Posted range
$75K/yr – $85K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
19 (10% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$50.9M
Last Raise
$42.8M
Private Equity, 5 years ago
Funding History
- Apr 2021Private Equity
- Aug 2016Private Equity • $42.8M
- Jun 2013Debt Financing • $2.4M
Traffic Signals
Monthly Visitors
9M
Monthly Google Ads Budget
$18.3K
Traffic Source Mix
Search
13.2%
Direct
63.7%
Referral
22.5%
Social
0.2%
Paid
0.3%
Headcount Trend
Current headcount: ~189
Links
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