Content Marketing Specialist

San Francisco, CA (On-site)

$95K/yr – $105K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the social content engine by producing and coordinating video across platforms, driving community engagement, and partnering with teams to align campaigns and launches.

  • Social Content & Channels: Build and publish video across Instagram, TikTok, LinkedIn, YouTube, and paid campaigns, optimizing for each platform.
  • Community & Partnerships: Engage the Wirestock community, manage creator relationships, and source UGC to augment originals.
  • Measurement & Adaptation: Track performance, report insights, and refine content strategy to improve reach and engagement.

Job Description

Responsibilities

  • Create, source, and edit short-form and long-form video content for social media platforms (Instagram, TikTok, LinkedIn, YouTube, and others) as well as paid advertising campaigns
  • Manage all social media channels, including content calendars, scheduling, publishing, and platform-specific optimization
  • Build and engage with Wirestock’s online community by responding to comments, messages, and mentions remaining timely and on-brand
  • Collaborate with internal teams to align social content with broader campaigns, product launches, and company announcements
  • Track and report on social media performance metrics, using data to refine strategy and improve results
  • Source user-generated content, video assets, and creator partnerships as needed to supplement original content
  • Stay current on social media trends, platform algorithm changes, and emerging content formats
  • Support other marketing initiatives and take on new responsibilities as the role evolves

Requirements

  • 1 to 4 years of experience in social media, content creation, or a related marketing role
  • Hands-on experience producing and editing video content; proficiency with tools like CapCut, Adobe Premiere, Final Cut Pro, or similar is a plus but not required
  • Strong understanding of major social platforms and what makes content perform on each
  • Experience managing social media calendars and scheduling tools (Buffer, Hootsuite, Sprout Social, or similar)
  • Excellent written communication skills and a natural feel for brand voice
  • Highly organized and able to manage multiple projects and deadlines independently
  • A collaborative attitude and genuine enthusiasm for creative work
  • Experience with paid social (Meta Ads, TikTok Ads, etc.) is a plus but not required

Preferred

  • Hands-on experience producing and editing video content; proficiency with tools like CapCut, Adobe Premiere, Final Cut Pro, or similar is a plus but not required
  • Experience with paid social (Meta Ads, TikTok Ads, etc.) is a plus but not required
Wirestock logo

Wirestock

3.7 Glassdoor

Wirestock powers AI labs with premium data from a global network of creators.

Founded in 2019
San Jose, California, USA
452 employees (375 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
416.9K
Monthly Google Ads Budget
$20
Traffic Source Mix
Search
45.8%
Direct
43.9%
Referral
7%
Social
2.4%
Paid
0.8%

Headcount Trend

Current headcount: ~452

Marketing Team

Marketing Team Size
100 (22% of company)

Funding

Total Funding
$2.3M
Last Raise
$2.3M
Seed, 3 years ago

Funding History

  • May 2023
    Seed
  • Nov 2021
    Seed • $2.3M