Content Marketing Specialist

Solana Beach, CA (Hybrid)

$62K/yr – $87K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end content creation and execution across email, webinars, press, case studies, and campaign messaging while driving the build and deployment of campaigns in a marketing automation system.

  • Content Production and Campaign Execution: create and deploy email, webinar invites, press releases, and promotional materials in a scalable workflow.
  • Measurement and Reporting: build dashboards and reports on campaign performance, engagement, and webinar impact to inform cross-functional decisions.
  • Cross-Functional Content Strategy: partner with marketing, product, sales, and partners to translate information into compelling content and support webinars and partner programs.

Job Description

Responsibilities

  • Develop and produce a wide range of marketing content including email campaigns, webinar invitations, press releases, case studies, campaign messaging, and other promotional materials
  • Execute marketing campaigns within marketing automation platforms such as Marketo or similar tools, including email builds, list management, and campaign deployment
  • Develop and maintain marketing reports and dashboards that measure campaign performance, customer engagement, webinar effectiveness, and other key marketing metrics while supporting recurring reporting needs across Marketing, Sales, Customer Success, and leadership.
  • Collaborate with marketing, product, sales, and partner teams to gather information and translate it into clear, compelling content
  • Support the planning and execution of the company’s webinar program, including content development, promotion, and follow-up communications
  • Assist in the development of partner marketing content and initiatives to support strategic partnerships
  • Ensure all content aligns with brand standards, messaging, and campaign objectives
  • Manage multiple content projects simultaneously while meeting deadlines and maintaining quality standards
  • Edit and proofread content to ensure accuracy, clarity, and consistency
  • Research industry topics, trends, and competitors to support content development
  • Partner with internal stakeholders to support marketing campaigns, product launches, and company initiatives

Requirements

  • 2-4 years of experience in content marketing, digital marketing, or related field
  • Experience using marketing automation tools (Marketo preferred)
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred, equivalent experience may be considered
  • Physical Requirements: able to sit at a desk for long periods, lift up to 20 lbs, and travel as needed

Preferred

  • Strong writing and editing skills with the ability to create clear, concise, and engaging content for various audiences
  • Experience developing both short-form and long-form content (emails, blogs, case studies, press releases, etc.)
  • Working knowledge of marketing automation platforms such as Marketo or similar tools
  • Understanding of content marketing principles and digital marketing channels
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Basic understanding of SEO and content performance best practices
  • Proficiency in Microsoft Office and familiarity with content management systems preferred

Benefits

  • Medical, Dental and Vision
  • Competitive Compensation
  • PTO
  • Volunteer Time Off (VTO)
  • 14 Paid Holidays
  • Lifestyle & Wellness Reimbursement
  • Retirement Plan with Company Match
  • Work equipment (laptop, monitor(s), keyboard, mouse, etc.)
  • Destination office in Solana Beach, CA
  • Hybrid work schedule
Procede Software LP logo

Procede Software LP

4.3 Glassdoor

Since 2001, Procede Software has been a leading developer of enterprise Dealer Management System (DMS) software using Microsoft® tools and providing advanced Windows® and browser based applications to dealerships. With the industry leading Excede DMS solution, Procede Software offers a flexible environment, logical data access, and seamless integration between manufacturers, dealers, and dealership customers, significantly improving overall dealer operational efficiency.

Founded in 2001
Solana Beach, California, USA
137 employees (11 in marketing)
79% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
57.7K
Traffic Source Mix
Search
23.8%
Direct
69.9%
Referral
4.5%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
7 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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