Content Marketing Specialist

Responsibilities

• Contribute to the growth of social media channels by creating, curating, and scheduling engaging content, actively interacting with followers, and analyzing key engagement metrics.
• Support management of a comprehensive content calendar to ensure timely campaign execution and consistent social media updates across all platforms.
• Serve as an on-camera presenter, demonstrating confidence in scripting video/podcast content and utilizing a teleprompter effectively.
• Help develop high-quality, visually compelling content, including images, videos, and marketing collateral aligned with brand standards.
• Collaborate on video scripts to ensure clear messaging and audience engagement.
• Work cross-functionally with designers, product marketers, and industry partners to produce cohesive marketing materials that support both professional and consumer product lines.
• Stay informed on the latest content marketing trends and proactively suggest innovative strategies to improve content effectiveness.
• Assist in monitoring and analyzing content performance, providing actionable insights to optimize engagement, drive traffic, and increase conversion rates.
• Support online community management efforts by monitoring, responding to, and reporting on user comments and direct messages across platforms.
• Other activities, as assigned

Requirements

• 2–3 years of experience in digital content creation, with proven expertise across various platforms, including social media channels, blogs, and other web-based formats
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Proactive self-starter with strong project management skills and the ability to work independently and collaboratively
• Strong analytical and critical thinking abilities, with a data-driven approach to decision-making
• Exceptional written, verbal, and visual communication skills
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
• Creative problem-solver with attention to detail and a results-oriented mindset
• Proficiency in Adobe Creative Suite is a plus
• Copywriting experience is a plus
• Familiarity with video editing software such as Adobe Premiere Pro and After Effects is a plus

Preferred

• Proficiency in Adobe Creative Suite is a plus
• Copywriting experience is a plus
• Familiarity with video editing software such as Adobe Premiere Pro and After Effects is a plus

Benefits

• We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.