Director, Content & Creativity

Responsibilities

• Strategic & Functional Team Lead : Define the vision for content experiences & entertainment initiatives on behalf of our clients; work with cross-functional teams to bring this vision to life
• Work hand-in-hand with the Experience Planning and Strategy teams to mine insights that will help establish deeper connections with consumers and that inform and inspire your big thinking
• Actively build out opportunities that deliver on our clients’ marketing and media objectives; bring in partners to co-develop the ideas
• Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
• Understand and implement approved measurement models to justify investment and quantify results from programs
• Develop close relationships with media strategy and investment teams to align our team’s programs to broader strategic priorities
• Stay atop of creative, storytelling and technology trends and how those impact the client business
• Support the Managing Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
• Offer support to Hearts United Leadership on new business pitches and marketing collateral on an as-needed basis
• Execution: Act as a content expert for clients, integrated agency teams, and partners to oversee the execution of multiple programs across the year

Requirements

• 8+ years’ experience in integrated marketing, creative or strategic partnership development
• Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people’s motivations and behaviors in the shifting landscape
• Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
• Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
• Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
• Ability to address challenges, work under pressure, follow-through and solve problems quickly
• Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
• Experience implementing effective measurement models, synthesizing data to prove value and program success
• Track record of successfully growing relationships with peer-level and senior clients