Responsibilities

• plans, develops and creates multimedia content supporting cross-platform strategies encompassing owned, earned and paid media alongside internal communications.
• The Content Marketing Specialist brings stories to life and keeps them moving in the right direction.
• From blog articles, email newsletters, social posts, website content, press releases and internal communications, this role plans and creates content that supports Plumas Bank’s branch and business goals – and makes sure it gets to the right audiences at the right time using the right channels.
• You’ll write, edit, organize, and oversee content across every channel we use.
• Equally creative and organized, this role will ensure that every piece of content is consistent in tone, aligned with branch voice, and part of a larger strategic plan so nothing gets lost, duplicated, or overlooked.
• You’ll also make the most of what we create, giving our content a longer life by adapting it for different audiences and platforms.
• This position reports to the Senior Vice President, Marketing and Community Impact, and works alongside members on an internal marketing team supplemented by agency and vendor partners.

Requirements

• Bachelor’s degree in journalism, public relations and communications, marketing or related, and previous professional work in content production, digital communications and social media, marketing or public relations, and internal communications.
• Minimum 5 years of experience with 3 years in an agency or as part of a corporate marketing and communications team.
• Proficient in MS Office 365, MS Teams and MS Co-Pilot. Proficient with project management and marketing/communications job request tools in a business environment.
• Ability to travel periodically via personal transportation to Plumas Bank branch and loan office locations or client businesses in Northern California and Northern Nevada.