Responsibilities

• The Content Marketing Manager is responsible for implementing Omni’s marketing and communication strategies across multiple platforms to support proprietary and private label lubricant portfolios.
• This hands-on role partners closely with the Category Manager to drive brand growth, customer engagement, and market expansion initiatives.
• The position requires strong product management capabilities, creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results.
• Develop and implement comprehensive marketing strategies aligned with Omni’s product portfolio and growth objectives.
• Maintain a strong understanding of the lubricant market, competitive landscape, and customer needs.
• Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.
• Execute marketing concepts across multiple platforms, including websites, social media, trade shows, customer memberships, and industry events.
• Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
• Collaborate with customers to support Private Label marketing programs, providing data-driven recommendations and best practices.
• Support the positioning and growth of Omni’s Proprietary Brands across domestic and international markets.

Requirements

• Strong understanding of B2B marketing principles, preferably within manufacturing or industrial markets.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Demonstrated ability to manage multiple projects with competing deadlines.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.
• Ability to analyze marketing data and apply insights to strategy.
• Customer-centric mindset with strong collaboration skills.
• Continuous improvement orientation with the ability to build scalable marketing solutions.
• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
• 3–5 years of experience in marketing, graphic design, or related roles.
• Experience in a manufacturing environment preferred, particularly with Private Label and Proprietary product lines.