Content Marketing Specialist

Overland Park, KS (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the global brand content engine across earned and owned channels to drive thought leadership and measurable brand outcomes.

  • Plan and execute editorial calendars and distribution across social, websites, email, and case studies to strengthen agency positioning.
  • Lead day-to-day social management to amplify wins, client stories, and company culture.
  • Build and curate a brand asset library and translate performance metrics into optimization actions.

Job Description

Own the global brand content engine across earned and owned channels to drive thought leadership and measurable brand outcomes.

  • Develop and execute engaging global brand content for MMGY’s earned and owned channels, including digital platforms, social media and other brand touch points.
  • Plan and execute an editorial calendar of thought-provoking content to help drive agency thought leadership and industry positioning in a competitive environment.
  • Support the Director of Marketing and Marketing & Communications Manager in shaping MMGY’s brand story through an integrated ecosystem of digital marketing channels, including social media, websites, email marketing, case studies and other content initiatives.
  • Serve as the day-to-day lead for MMGY's social media presence, evolving brand channels to amplify business wins, client successes, thought leadership and company culture.
  • Build working knowledge of agency services, products and client success stories as well as contemporary industry challenges to contribute meaningfully to thought leadership, content development and industry engagement.
  • Collaborate with marketing and design leads to deploy and maintain a library of diverse brand assets for use by teammates worldwide.
  • Support content development for new business materials as assigned, ensuring alignment with brand voice and global communications strategy.
  • Analyze content and marketing asset performance metrics to evaluate effectiveness and recommend optimizations.
  • Support other Growth team initiatives including industry awards programs, agency events, PR programs, brand activations and other strategic marketing projects.
MMGY Global logo

MMGY Global

MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. Our communications practice is composed of multiple best-in-class brands including Travel Intelligence, TCI Research, Grifco, Hills Balfour, Lieb, MMGY, the company's flagship integrated marketing agency, Myriad, NJF, NextFactor, Origin and Wagstaff. Together, we represent more than 600 travel and tourism marketing experts across the globe.

Founded in 1981
Overland Park, Kansas, USA
446 employees (140 in marketing)