Content Marketing Specialist - Hybrid Schedule at Mansfield Energy Corp | Gainesville, GA

Content Marketing Specialist - Hybrid Schedule

Gainesville, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive content creation and market storytelling for Mansfield by turning industry data into targeted materials and campaigns.

Synthesize industry data into SEO-friendly content for web, brochures, and scripts.
3+ years of marketing or corporate writing experience.
Strong presentation skills for senior leadership and external audiences.

Job Description

Responsibilities

Analyze and synthesize multiple sources of industry information to generate impactful content for customers including web articles, brochures, video scripts, presentations and more.
Distill data and publish daily and quarterly reports that are insightful and thought-provoking.
Work with product marketing leadership to determine value propositions and compositioning for Mansfield products and services.
Present trends and updates to customers, internal teams and public audiences via meetings, webinars, and publications.
Execute marketing campaigns that generate qualified leads and track results to inform future campaigns.
Research and understand key terms and trends, incorporating them into a thought-leading market narrative.
Create SEO-friendly content that drives web traffic.
Synthesize and write regular communications to external and internal audiences, including speeches and presentations for senior management and customers.
Proofread social media posts and email newsletters for accuracy.
Update social and email newsletter planning calendars.

Requirements

Bachelor’s degree in communication, business, marketing, journalism, economics or related subjects required
3+ years of experience in marketing, corporate writing, or a similar business function required
Experience developing and implementing internal business processes, particularly training and distribution for marketing content
Ability to develop succinct and insightful presentation materials for marketing, sales, and senior executives
Excellent analytics, writing, speaking and presentation skills
WordPress & Canva proficiency is a plus
An understanding of energy or commodity markets is a plus, but not required
Social media proficiency preferred
Ability to travel up to 5%
Knowledge of business principles involved in strategic planning
Strong research skills
Able to work independently or within a team
Strong written and oral communication skills
Ability to convey concepts to all levels of the organization, including senior leadership
Ability to think creatively and apply industry trends to ongoing projects

Preferred

WordPress & Canva proficiency is a plus
An understanding of energy or commodity markets is a plus, but not required
Social media proficiency preferred
Advanced knowledge of Microsoft 2010 including Outlook, PowerPoint, Word and Excel (pivot tables, vlookups, if statements)

Mansfield Energy Corp

Mansfield Energy is the trusted partner to fleets and organizations across North America – solving their most demanding energy procurement, supply, and logistics challenges. Founded in 1957, Mansfield Energy is a family-owned organization headquartered in Georgia and operating in every U.S. state and all 10 Canadian provinces.Mansfield provides reliable fuel supply, logistics, DEF, additives, and strategic solutions. In addition to owning dedicated assets, Mansfield represents the largest independent fuel distribution network in the country, the DeliveryONE Network, which enables us to deliver products and services exclusively to more customers in extremely efficient ways. Mansfield Energy delivers over 3 billion gallons of fuel and complementary products annually to 8,000+ customers across the United States and Canada.FUELSNews: https://mansfield.energy/market-news/Natural Gas News: https://mansfield.energy/category/daily-natgas-news/

Founded in 1957

Gainesville, Georgia, USA

723 employees (36 in marketing)

mansfield.energy