Responsibilities

• Own the successful development and execution of content deliverables that support various marketing and business goals
• Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
• Develop content that effectively communicates Givelify's value proposition to customers and consistently reflects our brand voice and tone
• Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
• Apply Givelify's core content frameworks to create clear, consistent, and high-impact content across channels
• Support campaigns and content strategies by executing high-impact, on-time content
• Report on and evaluate content performance using defined KPIs and basic analytics
• Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
• Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
• Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify's giving community

Requirements

• Bachelor's degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• Strong writing and editing background across persuasive, technical, and other content types
• Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
• Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
• Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
• Understanding of basic marketing principles and content strategy fundamentals
• Experience working cross-functionally and incorporating stakeholder feedback

Preferred

• Communication: You clearly articulate ideas through strong writing and thoughtful presentations, making complex concepts easy to understand and confidently guiding stakeholders through content decisions.
• Collaboration: You work seamlessly with cross-functional partners, welcoming diverse perspectives and turning feedback into stronger, more effective content.
• Storytelling: You transform customer insights, expert perspectives, and data into compelling narratives that inform, persuade, and connect with Givelify's audiences.
• Strategic Thinking: You understand how individual content pieces support larger campaigns and business goals, aligning day-to-day execution with broader content and marketing strategies.