Responsibilities

• Create and manage content for social media, email, blogs, case studies, webinars, sales materials, and internal communications.
• Manage Frasco’s LinkedIn, Facebook, Instagram, TikTok, and YouTube channels.
• Develop content calendars and strategies to increase reach, engagement, and follower growth.
• Manage LinkedIn campaigns and support lead-generation and prospecting initiatives.
• Use LinkedIn Sales Navigator to identify prospects and support Sales.
• Conduct website audits and support SEO, website optimization, and content updates.
• Track social media, website, campaign, and lead-generation performance.
• Develop marketing dashboards and provide data-driven recommendations.
• Support recruitment marketing, employer branding, webinars, conferences, and events.
• Create presentations, brochures, one-pagers, sales sheets, graphics, videos, and other marketing collateral.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field, or equivalent experience.
• 3–5 years of professional B2B marketing experience.
• Demonstrated success growing and managing social media audiences of 20,000+ followers.
• Strong writing, editing, communication, and content-creation skills.
• Experience with social media management, content calendars, website optimization, SEO, and marketing analytics.
• Experience with LinkedIn and LinkedIn Campaign Manager.
• Strong organizational and project-management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• LinkedIn Sales Navigator
• Microsoft Dynamics CRM
• WordPress or other CMS platforms
• LinkedIn Ads and Meta Business Suite
• Metricool, Canva, Wistia, Synthesia, or similar tools
• Professional services, insurance, investigations, legal, healthcare, or other complex B2B industries
• Webinar, conference, and event marketing

Benefits

• Paid Time Off and Paid Holidays
• Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts
• 401K with Company Match