Responsibilities

• Conduct research and contribute to the development of content marketing strategies that clearly align with business objectives
• Perform ongoing keyword research, including discovery and expansion of keyword opportunities
• Optimize copy and landing pages for SEO
• Research and implement content recommendations for organic SEO success
• Gain a solid understanding and knowledge base of your client’s industry and the tone they want to strike with their audience
• Create/re-purpose high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself
• Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails
• Ensure search engine optimization of content
• Work with visual design team to ensure that the content creation aligns with the visual elements
• Promote and curate content on social media

Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Proven background in content marketing or copywriting
• BS/BA in Marketing, Advertising, Journalism, PR, or Communications
• Equivalent work experience will also be considered
• Track record of creating content of different formats
• Experience working with other marketers in a team environment
• Familiarity with SEO practices
• Knowledge of SEM as it relates to PPC campaigns
• Process-oriented

Preferred

• Google AdWords strategy and administration