Content Marketing Specialist

Ankeny, IA (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 6 days ago

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Job Summary

Content strategy and execution across storytelling, field content creation, and cross-channel publishing with field exposure and collaboration across teams.

Job Description

Responsibilities

  • Content Development & Storytelling
  • Partner with business unit preconstruction managers and subject matter experts to develop content that communicates Baker Group's service offerings, expertise, and value proposition.
  • Translate technical concepts into clear, engaging, and audience-focused content.
  • Develop content that supports marketing campaigns, business development initiatives, recruiting efforts, and brand awareness objectives.
  • Identify and pursue story opportunities across the organization.
  • Field Content Creation
  • Regularly visit jobsites, fabrication facilities, and company locations to capture photography, video, interviews, and project updates.
  • Build relationships with project managers, foremen, field leaders, and craft professionals to uncover compelling stories.
  • Document project milestones, innovations, safety achievements, customer successes, and employee accomplishments.
  • Organize and maintain digital content libraries of photos, videos, and project assets.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, English, or a related field preferred.
  • Five or more years of experience in content marketing, communications, journalism, public relations, digital media, or a related field preferred.
  • Proficiency in operating digital cameras to capture high-quality video footage.
  • Experience creating written, photo, and video content.
  • Construction, engineering, industrial, manufacturing, or technical industry experience is a plus but not required.
  • Exceptional written and verbal communication skills.
  • Strong storytelling and interviewing abilities.
  • Photography and videography skills, including video editing capabilities.
  • Ability to create content across multiple formats and channels.
  • Strong organizational and project management skills.

Preferred

  • Construction, engineering, industrial, manufacturing, or technical industry experience is a plus but not required.
  • Experience with Adobe Creative Suite, video editing software, social media platforms, or related tools is preferred.
BAKER GROUP logo

BAKER GROUP

Established in 1963, Baker Group is Iowa’s premier full-service specialty contractor—serving commercial, industrial, institutional, and mission-critical markets across the country.We offer integrated solutions in mechanical, electrical, sheet metal, plumbing, piping, building automation, fire alarm, access control, CCTV, and 24/7 service and maintenance. Our offsite manufacturing capabilities and modular construction approach allow us to deliver faster, safer, and more cost-effective projects with consistent quality.What sets us apart is our collaborative, data-driven process. By aligning design, field, and BIM teams from day one, we reduce risk, increase efficiency, and deliver long-term value. We don’t just build systems—we build trusted partnerships.As an employee-owned company, we’re deeply invested in exceptional outcomes for our clients and communities. At Baker Group, you can always Expect the Best®.

Founded in 1963
Ankeny, Iowa, USA
747 employees (32 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$21.1K
Traffic Source Mix
Search
32%
Direct
45.2%
Referral
7.7%
Social
13.3%
Paid
1.6%

Headcount Trend

Current headcount: ~747

Marketing Team

Marketing Team Size
7 (1% of company)
Marketing Roles Posted (Last 30 Days)
1