Content Marketing Specialist

Responsibilities

• Create Content That Delivers Results
• Develop compelling, conversion-focused content that supports product launches, demand generation initiatives, and broader marketing campaigns.
• Craft engaging website content, product pages, retailer listings, email campaigns, digital advertisements, native content, social media copy, and video platform content.
• Transform complex product features into customer-centric stories and value-driven messaging.
• Create content that encourages audience engagement and drives qualified traffic to digital properties.
• Shape Product Stories and Market Positioning
• Identify customer pain points, market opportunities, and key competitive differentiators.
• Build compelling product narratives that clearly communicate why our solutions stand out.
• Develop problem-solution messaging frameworks that resonate with target audiences.
• Ensure messaging remains consistent across all platforms, channels, and customer touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, digital marketing, or a related role.
• Exceptional writing, editing, and storytelling skills with a portfolio of conversion-focused content.
• Experience creating SEO-driven content and an understanding of modern search optimization practices.
• Knowledge of AEO, SGE, GEO, and emerging AI-driven search experiences.
• Ability to translate technical or complex product information into clear, engaging customer benefits.
• Experience creating content across multiple channels, including websites, email marketing, digital advertising, ecommerce platforms, video channels, and social media.
• Strong understanding of audience segmentation, persona development, and personalized marketing strategies.
• Excellent collaboration and communication skills with the ability to work effectively across teams.
• Analytical mindset with experience using performance data to guide content decisions and optimization efforts.

Preferred

• Experience optimizing content for AI-powered search experiences and answer engines.
• Background creating ecommerce and retailer-focused product content.
• Familiarity with tools such as Google Analytics, SEMrush, and other SEO or content performance platforms.
• Experience supporting product marketing initiatives and go-to-market strategies.
• Direct experience developing product-focused marketing content and messaging.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)