Responsibilities

• Manage Agency Marketing clients’ social media platforms
• Create daily content for multiple social media platforms across different industry verticals
• Measure and optimize content based on analytics
• Develop social media program initiatives to improve community size and engagement
• Communicate on a daily basis with clients to maintain awareness of updates and offerings
• Find and implement new social strategies, tools and tactics as they develop
• Fill out bi-monthly and monthly reports based on existing campaigns and overall community growth
• Become fully immersed in the clients brand and culture
• Copy Writing: Develop a monthly social media content calendars including social media and email copy, blogs, press releases, and external client copyediting for vendors
• Constantly research and utilize social media tools as they become relevant to client objectives

Requirements

• BS/BA degree from an accredited college or university and a minimum of 1-2 years experience in advertising, communications, marketing, or public relations
• Outstanding written and verbal communication skills and experience creating original written content, and articles
• Excellent organizational skills with the ability to handle and prioritize multiple projects.
• Must be familiar with the business applications of social media platforms, including; Instagram, Facebook, TikTok, YouTube, Pinterest, Twitter, and more
• Self-starter. Must ask questions and learn new skills quickly on the job
• Driven, team player motivated to take responsibility and ensure successful outcomes across activities
• Must be proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook, and Teams) and be familiar with major social media platforms
• Experience with online monitoring and measurement platforms including but not limited to Meta Insights, TikTok Insights, YouTube Insights, and Sprout Social along with other social networks
• Experience with creating and identifying quality social media content related to consumer brands is preferred
• Constantly research and utilize social media tools as they become relevant to client objectives
• Location: Currently working remote - Working from Home – Monday through Friday. Occasional travel to local sites (Allentown, Bethlehem, Easton area) is required for team meetings and collaborative sessions.

Preferred

• Experience with blogger outreach programs