Responsibilities

• Own and manage content creation, the NextSights blog, and editorial publishing calendar.
• Plan and produce content promoting our products & services across all channels, including print, digital, and social media, working independently and managing third-party providers.
• Produce and repurpose a variety of content types such as articles, white papers, blogs, press releases, email marketing messages, landing pages, case studies, presentation content, and web copy to fuel the demand gen engine.
• Partner with Product Marketing to develop a content strategy supporting brand awareness development, market positioning, thought leadership, lead generation and nurturing, and sales enablement.
• Partner with marketing and cross-functional teams to manage the growth and performance of TransImpact’s social media channels.
• Measure and report on the results of marketing content performance to inform future activities.
• Leverage AI and maintain working knowledge of its ability to help you and the team create, publish, and measure with improved speed and quality.
• Maintain up-to-date knowledge of supply chain inventory and parcel spend management industry trends and user behaviors.
• Perform quality control and proofing for content before the launch of final deliverables.
• Manage, audit, maintain, and structure content inventory.