Responsibilities

• Lead Editorial Strategy & Thought Leadership: Own TimelyCare's editorial vision and long-term content strategy; Identify and own strategic conversations across higher education, healthcare, mental health, AI, and the future of care; Develop recurring editorial franchises, signature content series, and narrative themes that differentiate the brand; Transform customer insights, original research, and executive expertise into compelling thought leadership; Interview executives, customers, clinicians, and industry experts to uncover authentic stories; Create content audiences intentionally seek out—not simply content that fills a calendar.
• Build an AI-Native Content Operation: Design, build, and continuously improve TimelyCare’s content operating system, including editorial planning, governance, AI-enabled workflows, production processes, content lifecycle management, and cross-functional collaboration; Leverage AI for research, drafting, editing, repurposing, and content production while maintaining editorial excellence; Build prompt libraries, governance standards, editorial QA, and scalable human review processes; Transform a single strategic idea into multiple high-quality content formats across channels; Evaluate emerging AI tools and implement best practices that improve efficiency and quality.
• Turn Customer Insights into Storytelling: Conduct customer interviews and uncover behavioral insights, trust drivers, and decision journeys; Apply behavioral science and jobs-to-be-done research to shape messaging and content strategy; Translate complex healthcare and higher education topics into clear, engaging, human-centered stories; Develop content that resonates with students, campus leaders, and executive decision-makers.
• Drive Multi-Channel Distribution: Build integrated distribution strategies across owned, earned, social, executive, and partner channels; Partner with PR and Social leads to grow executive thought leadership through LinkedIn, newsletters, podcasts, PR, and community partnerships; Maximize reach by strategically repurposing content across formats and audiences.
• Develop Original Research & Intellectual Property: Identify opportunities for proprietary research and partner with internal stakeholders and external partners to develop studies, benchmark reports, surveys, and data-driven insights that strengthen TimelyCare’s market authority; Create annual reports, student mental health indices, benchmark studies, surveys, and AI and well-being research; Leverage original research to fuel SEO, PR, executive thought leadership, sales enablement, and demand generation.
• Elevate Executive Storytelling: Partner with executive leaders to build recognizable thought leadership platforms; Ghostwrite articles, opinion pieces, keynote presentations, executive communications, and social content; Translate complex expertise into authentic, accessible stories that build credibility and trust.
• Measure Content Impact: Build a measurable content marketing system focused on business outcomes; Track and optimize KPIs including share of voice, brand search, influenced pipeline, executive engagement, assisted conversions, audience growth, returning readership, and content engagement; Conduct content audits and deliver actionable performance insights to leadership; Establish scalable content processes and perform additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

Requirements

• 5+ years of experience in content marketing, editorial strategy, journalism, or thought leadership within B2B SaaS, healthcare, higher education, technology, or mission-driven organizations.
• Proven success developing editorial strategies that build brand authority and measurable business impact.
• Exceptional writing, editing, interviewing, and storytelling abilities across multiple formats.
• Experience transforming customer research, executive insights, and complex subject matter into engaging content.
• Demonstrated experience building AI-enabled content workflows and leveraging generative AI to improve content operations.
• Experience creating executive thought leadership programs and ghostwriting for senior leaders.
• Strong understanding of content distribution strategies across LinkedIn, newsletters, PR, podcasts, social media, SEO, and owned channels.
• Experience developing original research, proprietary content, surveys, reports, or data-driven storytelling initiatives.
• Strong understanding of content performance measurement, attribution, audience engagement, and marketing analytics.
• Experience working cross-functionally with Brand, Creative, Communications, Product Marketing, Sales, and executive stakeholders.

Preferred

• Experience within healthcare, mental health, education, future of work, or technology industries is strongly preferred.
• Background in editorial organizations, journalism, or publications is a plus.

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture