CONTENT MARKETING MANAGER at Substrata | Henderson, NV | $75K/yr – $90K/yr

Substrata

CONTENT MARKETING MANAGER

Henderson, NV (Remote)

$75K/yr – $90K/yrMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Drive content strategy and production across CRM, social, blog, and video to support B2G/B2B marketing goals.

Own end-to-end content lifecycle from ideation to distribution across multiple channels.
3–5+ years in content marketing or related roles.
Multimedia content creation plus SEO-optimized execution across channels.

Job Description

Responsibilities

Content Strategy Development
Develop and manage a multi-channel content strategy aligned to business and marketing goals
Identify high-impact content opportunities across blogs, email, social, website, and video channels
Research industry trends and customer insights to inform content direction
Partner with internal teams to ensure messaging aligns with brand positioning and growth initiatives
Strategize a testimonial collection and production process
Content Creation, Production & Management
Own the full lifecycle of content production from ideation to distribution
Create and maintain an editorial content calendar across all channels
Write and edit high-quality:
Email campaigns and nurture sequences
Website and landing page content
Blog articles and thought leadership pieces
Capture and produce multimedia content, including:
Filming short-form and long-form video content (on-site and in-field when needed)
Taking photos for use across social, web, and marketing materials
Editing and repurposing video content for social platforms (e.g., TikTok, Instagram Reels, Facebook, LinkedIn)
Ensure all content is on-brand, optimized for SEO, and tailored to platform best practices
Owned Channels (CRM, Social, Blog, Video)
Maintain a consistent and strategic cadence across CRM, blog, and social media channels

Requirements

3–5+ years of experience in content marketing, social media, or related roles
Experience creating content for B2G, B2B, technical, industrial, or public sector audiences preferred
Strong writing, editing, and storytelling skills across formats
Proven ability to create and edit video and photo content for social and digital channels
Experience filming and producing short-form video content (iPhone or camera-based)
Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)
Hands-on experience with HubSpot (or similar CRM/email platform)
Strong understanding of social media platforms and content best practices
Solid understanding of SEO, keyword strategy, and content optimization
Excellent organizational, planning, and calendar management skills
Self-motivated, proactive, and comfortable working in a fast-paced environment

Substrata

Substrata optimizes B2B sales and high-ticket dealmaking by analyzing multiple communication layers: verbal, nonverbal, and contextual, in deal-related interactions. The platform continuously assesses the dealmaker's position at every stage, providing impactful, data driven guidance that significantly boosts win rates, shortens sales cycles, and enhances overall goal and quota attainment.Powered by deep-learning social signal processing technology, Substrata is the ultimate dealmaking assistant. It equips dealmakers with transformative insights into the hidden dynamics between sellers and prospects, from mutual social status appraisals and prospect-side perceptions of seller competence to nuanced evaluations of relevancy, scarcity, urgency, consistency, and more. Taking it a step further, Substrata recommends optimal deal-closing tactics tailored to specific market categories, target audiences, perceived solution value, relationship history, deal momentum, and additional contextual factors.

Founded in 2020

New York, New York, USA

32 employees (5 in marketing)

www.substrata.me